It is clear that the upsurge of digital media — from social networks and Smartphone applications to online forums and blogs — has fundamentally changed brands and branding. Digital is not just another channel to how brands are managed — it is fundamental and relevant to the way brands truly are. So when we speak to our Pure Infusion clients about digital branding and communications, we emphatically stress the importance of creating an integrated strategy for the brand, not merely a digital strategy. To put it very succinctly, a complete brand strategy fit for the world we live in today, where many — if not most — brand touch points will be digital in nature, or digitally enhanced.
Understanding and managing digital conversations are critical to building long-term sustainable brands and businesses. The lifetime value of a hospitality customer becomes as much about the continual maintenance of customer opinion and experience as triggering repurchase or revisit strategies. In practical terms, digital communication provides the opportunity to create not only new experiences, but also (and more importantly) to enhance reality and to —at last — generate true seamlessness.
Digital has a key role to play in driving consumer choice, commanding venue premiums and building brand loyalty — the primary ingredients of brand development and building brand value. Pure Infusion will provide quantifiable and measurable results in order for your venue to maximize the important investment you will make into your corporate brand! Digital Branding Communication services offered by Pure Infusion include (but not limited to) digital content (web and email) and design, website design and development plus a full complement of social media hospitality branding solutions.